Course Details
Free Schedule
Online
45
What you will learn
- Design and implement SEO and SEM strategies to optimize search engine presence.
- Analyze web data and interpret key performance indicators with analytics tools.
- Create and optimize conversion-oriented content and landing pages.
- Manage digital campaigns and improve a company’s online visibility and popularity.
Objectives of the course
This course prepares you to design and manage search engine marketing strategies, applying SEO, SEM and web analytics techniques to optimize a company’s digital presence and achieve measurable results.
Content Plan
SEO and natural positioning
You will learn how to optimize content and page structures so that search engines index them correctly, improving the visibility and relevance of your website.
SEM and PPC campaigns
You will manage ads on platforms such as Google Ads, defining keywords, budgets and strategies to achieve the maximum return on campaigns.
Web analytics and optimization
You will know how to measure traffic, identify sources and conversions, and adjust your digital strategy using tools like Google Analytics for effective decision-making.
Opinions of our students
I had the opportunity to learn at this institute, and I can confidently say I appreciated everything: the respectful treatment from the teachers, the excellent organization by the management, and the very high standard of education.
Excellent teachers, tutors who understand you work and want to study… They adapt and listen. 100% recommended!!! Laura is great and excellent at her job!!!
An organization full of people who truly want to help and support you. They’ve supported me from the business plan phase right up to now, a year after my cafe (Asante Café) opened, and their support continues. Thank you everyone ❤️
Titulació
Upon completion of the training, participants will receive an official certificate issued by the Consortium for Continuous Training of Catalonia, accrediting the specific competencies acquired during the course.
