Communication and planning in advertising

Identify the factors involved in communication and plan advertising actions, in order to develop marketing and sales promotion strategies

The training is aimed primarily at workers or freelancers.

To access the training, at least one of the following requirements must be met:

• Certificate of professionalism level 1.
• Basic Professional Degree (Basic FP)
• Degree in Compulsory Secondary Education (ESO) or equivalent.
• Technical Degree (FP Intermediate Level) or equivalent.
• Level 2 Certificate of Professionalism.
• Have passed the entrance exam to intermediate level training cycles.
• Have passed any official university entrance exam.

1. Introduction to communication (6 hours)
2. Advertising planning (12 hours)
3. Communication for marketing and sales promotion (12 hours)

At the end of the training, an official certificate issued by  the Consortium for Continuing Education of Catalonia is obtained  , which details the skills acquired during the training.